What is SEO

SEO is Search Engine Optimization. In general, it is the process of optimizing your site to achieve better ranking in the search engine results page (SERP) that you are targeting. We have found that there are three important parts to an effective SEO campaign. Those parts are on-page optimization, off-page optimization, and reporting. No one part is more or less important than the others so you would be well advised to focus on all three.

On-Page Optimization: On-page optimization is the process of making sure that the actual code and content on your site is well optimized. This includes ensuring that your site has the proper title tags, description tags, and unique content. It is also important to properly structure your data as well so that it is easy for the search engines to read the data.

Off-Page Optimization Off-page optimization is the process of building external links to your site. The best way to do this is to get actual links to relevant pages of your site as the result of true publicity, actual link exchanges with niche appropriate and industry related sites, and to get listed in all the major social media sites and directories.

Reporting Reporting is important because if you don't know how your site is doing over time, you can't measure the results. This makes it very difficult to determine where your next step might be. There are many free tools like Google webmaster tools, and Google analytics, that you can use to help determine if your site structure is sound, and if your off page optimization is going well.

Overall, it is important to have a well thought-out plan when approaching your SEO campaign. An effective campaign will focus on on-page optimization, off-page optimization, and reporting. If this seems like a daunting task, don't worry. We can help. Feel free to contact us about your campaign needs.

What is Page Rank

PageRank is the number that Google assigns to each website and even each website page within its index, on a scale of 0 to 10, to display its algorithm's calculated assessment of the overall importance of the site and even how it would rank in search results. The PageRank algorithm is named after Google founder, Larry Page. The actual definition of pagerank according to Google is:

PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.

The days of trying to fool Google's algorithm by building high quantities of links are long gone. Recent Google algorithm updates determine pagerank, not only by the quantity of links, but more importantly, the quality of links. Simply put, a link to your site from a PageRank 5 site has more weight than a link to your site from a PageRank 4 site. The actual algorithm is quite complex. However, the bottom line is that the higher the PageRank of your site, the better it should rank in search results, when compared to similar sites.

Google only updates PageRank once every once in a while, typically once every 3 to 4 months. Here is a list of the latest updates:

December 2013
February 2013
November 2012
August 2012
May 2012
February 2012
November 2011
August 2011
July 2011
June 2011
January 2011
April 2010
December 2009
October 2009
May 2009
June 2009
April 2009
December 2008
September 2008
July 2008
April 2008
January 2008
October 2007

Google Algorithm Updates

Every once in a while, Google releases updates to it's algorithm. Think of Google's algorithm like the the secret recipe of Coca-Cola, only a few people in the world know the actual recipe. Only the top engineers at Google know the algorithm. SEO professionals all over the world are always trying to figure out how to figure out the best way to get to the top of search results, but without knowing exactly what the algorithm does, it is difficult if not impossible to know exactly what to do to get top rankings. Google has been releasing algorithm updates frequently since its inception, and recently, each update, especially the Panda (2011) and Penguin (2012) updates have to do with one thing. Quality. For best SEO results, you need to have a solid on-site code foundation, good original content, and real, niche relevant, high quality links. Here is a list of the latest algorithm updates. Check back often to see the latest updates.

Penguin 5 - October 2013
Hummingbird - August 2013
Panda Recovery - July 2013
Panda Dance - June 2013
Penguin 4 - May 2013
Panda 25 - March 2013
Panda 24 - January 2013
Panda 23 - December 2012
Panda 22 - November 2012
Panda 21 - November 2012
Penguin 3 - October 2012
Panda 20 - September 2012
Panda 19 - September 2012
Panda 18 - August 2012
Panda 17 - July 2012
Panda 16 - June 2012
Panda 15 - June 2012
Penguin 2 - May 2012
Panda 14 - April 2012
Penguin - April 2012
Panda 13 - April 2012
Panda 12 - March 2012
Panda 11 - February 2012
Panda 10 - January 2012
Panda 9 - November 2011
Panda 8 - October 2011
Panda 7 - September 2011
Panda 6 - August 2011
Panda 5 - July 2011
Panda 4 - June 2011
Panda 3 - May 2011
Panda 2 - April 2011
Panda Update - April 2011

Check Rank

Feel free to check your sites SEO Standings right now.

The below tool will query any given url you provide and tell you the google page rank, alexa global and total ranks, social media sharing counts, facebook likes and more. This is in no way the total make up of your over site strength and credibility, but it does give you a good span shot of your current SEO standings for your site. If you are not happy with the results you see then please contact me and we can get you on an SEO plan to start to better your rank in various areas.

The below will also show you the first 100 google results that come up for your website, alone with the link.

The information provided here is public information. It is deemed reliable but not guaranteed.

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